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ARN Blog layout

ARN Blog Development

case study


Redesigning the ARN company blog to align it with the brand presented several challenges. Foremost is ensuring the new design resonated with both the core brand identity and the target audience’s preferences, which required a delicate balance between aesthetic appeal and functionality. Another significant challenge was maintaining consistency in visual elements and brand messaging across all content, which necessitates strict guidelines and training for content creators. Technical considerations, such as choosing the right Content Management System (CMS), optimizing for Search Engine Optimization (SEO), and ensuring mobile responsiveness, were critical for the blog’s accessibility and performance. Furthermore, the project demanded careful coordination of resources, including time, budget, and personnel, to meet the project’s milestones without compromising quality. Finally, effectively promoting the redesigned blog and measuring its impact on audience engagement and brand perception involved setting up robust analytics and feedback mechanisms, which added another layer of complexity to the project.

Solution & Impact

To overcome these challenges, a comprehensive and collaborative approach was essential. The solution began with an in-depth brand and audience analysis, ensuring the blog’s redesign aligned with both brand identity and user expectations. Adopting a flexible yet robust CMS tailored to the company’s needs addressed technical challenges, while a strong SEO strategy enhanced visibility. Implementing a clear content strategy and guidelines ensured consistency in brand messaging across all posts. Regular training sessions for content creators and a collaborative environment fosted adherence to these guidelines. The redesign’s impact was substantial: enhanced brand consistency and improved user experience lead to increased visitor engagement, longer site visits, and higher content sharing rates. Additionally, the new blog design contributed to a stronger overall brand presence online, driving both direct and indirect business benefits. This holistic approach ensures that the blog not only met current needs but is also adaptable for future growth and changes in digital trends.

My Role

  • User Research
  • User Experience
  • Visual Design

In the blog redesign project, my multifaceted role encompassed User Research, User Experience (UX), and Visual Design. I conducted thorough user research to understand audience preferences and behaviors, which informed the UX strategy, focusing on creating an intuitive and engaging interface. In terms of visual design, I was responsible for developing a design language that was both aesthetically pleasing and in line with our brand identity, involving the selection of color schemes, typography, and layout. My contributions were critical in ensuring the blog’s redesign was not only visually appealing but also user-centric, greatly enhancing user engagement and reinforcing our online brand presence.

arn Blog Contact
ARN Blog layout

Greg’s innovative approach, exceptional technical skills, and ability to understand our needs led to a website that is not only visually stunning but also incredibly user-friendly.

— David D.

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